Dell Partners With AT&T, Excite, SBC

Share this article:
Dell Computer Corp., Round Rock, TX, this week announced agreements with AT&T Corp.'s WorldNet Service, Excite Inc. and SBC Communications Inc. to offer Dell customers faster access to the Internet and customized content via Dell computers. Under the initiative, called Dell ConnectDirect, Dell customers who buy Dell Dimension PCs will find a direct launching point for an AT&T WorldNet Service free trial when they boot up their computers. After connecting to the Internet, customers will be greeted by a customizable Excite home page. In a separate agreement, SBC Communications and Dell said that beginning early next year they will jointly market asymmetric digital subscriber line technology, which is designed to give faster Internet access over existing lines. Factory-installing ADSL modems in Dimension PCs also is a part of Dell's ConnectDirect program. Financial terms of the agreements were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.