Dell Launches BTB Internet Unit

Share this article:
Dell Computer Corp., Round Rock, TX, last week created the Internet partner division, a business-to-business marketing effort aimed at selling equipment to Internet service providers, company-hosted Web sites and other online businesses.


The division is the first in a series of business initiatives designed to position Dell as a leading provider of Internet infrastructure for companies that want to establish or expand their online architecture. Dell estimates the overall business-to-business Internet server market is a least $180 billion.


The new unit, which falls under the company's North American sales operations, is headed by Judi L. Webster, vice president and general manager. Webster was formerly a regional sales vice president with Adobe Systems Inc., San Jose, CA.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.