Dell Kicks Off Campaign, Raises Mural for New Webpc
According to Margo Winter, senior marketing manager at Dell for the Webpc,
"We're doing a complete multimedia campaign that includes television, print, Internet banner advertising and a lot of heavy out-of-home campaigns including billboards, subway stations, buses and more."
Dell's new Webpc, which starts at $999.00, will come in a multitude of colors meeting what Dell says consumers have been requesting in recent focus groups. Winter says the interest in more colorful technology reflects the consumer's growing comfortability to high technology and desire for more personalization.