Dell Invests in NaviSite, Inks Co-Marketing Agreement

Share this article:
Computer direct marketer Dell Computer Corp., Round Rock, TX, acquired a 4.9-percent stake in NaviSite Inc., Andover, MA, which manages Web sites for small and medium-sized businesses and rents software to them via the Internet.


The nonexclusive agreement makes Dell a preferred provider of servers, storage technology and personal computers for NaviSite, which uses several Dell machines to host and maintain Web sites for its clients. The agreement also calls for the two companies to co-market their products to businesses.


Meanwhile, software giant Microsoft Corp., Redmond, WA, acquired a 4.4-percent stake in NaviSite, which has agreed to develop and promote streaming media services that are compatible with Microsoft's Windows Media Technologies.


The financial terms of the agreements were not disclosed. NaviSite is majority owned by venture capital firm CMGI, which has stakes in several Internet-related businesses.


Dell's investment follows an investment in CMGI last month by computer direct marketer Gateway Inc., North Sioux City, SD.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.