Dell creative up for review

Share this article:

AdAge reported today that Dell's creative account is up for review. Handled by Dell's agency of record WPP since the two companies agreed to a relationship estimated to be worth $4.5 billion, the tech manufacturer has chosen to review creative for its consumer, small, medium and public businesses.

WPP's ill-fated Enfatico, established to serve Dell's needs, folded last year and was rolled into the holding company's Y&R division. Y&R has reportedly been invited to participate in the review.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions