Direct Line Blog

Dell creative up for review

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AdAge reported today that Dell's creative account is up for review. Handled by Dell's agency of record WPP since the two companies agreed to a relationship estimated to be worth $4.5 billion, the tech manufacturer has chosen to review creative for its consumer, small, medium and public businesses.

WPP's ill-fated Enfatico, established to serve Dell's needs, folded last year and was rolled into the holding company's Y&R division. Y&R has reportedly been invited to participate in the review.

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