Direct Line Blog

Dell creative up for review

Share this article:

AdAge reported today that Dell's creative account is up for review. Handled by Dell's agency of record WPP since the two companies agreed to a relationship estimated to be worth $4.5 billion, the tech manufacturer has chosen to review creative for its consumer, small, medium and public businesses.

WPP's ill-fated Enfatico, established to serve Dell's needs, folded last year and was rolled into the holding company's Y&R division. Y&R has reportedly been invited to participate in the review.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.