Delivering to communities

Share this article:
There is a certain amount of cliché around your friendly neighborhood mailman, donning a cap and summer shorts while strolling by whitewashed fences. However, it is difficult to deny that letter carriers play an important role in any American community. Certainly, mailers that are investing in quality paper and postage know the channel is trusted, in part because of its physical presence and hand-delivered nature.
The latest in heartwarming USPS news comes from McCausland, IA, where the American Postal Workers Union recently donated $30,000 to renovate the town’s lone post office The 300 residents of the town raised a total of $55,000 through bake sales, hog roasts and soup suppers to pay for the wiring, plumbing, heating, and cooling needed for repairs. Town funds contributed an additional $55,000 to purchase the building.
Four years ago, the building was closed because of mold contamination and the “temporary” post office did not meet USPS standards and was due to close on April 25.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.