Delivering a Best-in-Class Customer Experience

Share this article:

Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.


Thursday, March 27
1:00PM - 2:00PM ET


What would you do if you knew you could create more relevant and insightful customer interactions? That you could provide a custom-crafted omni-channel experience? And that it could all be delivered so seamlessly it feels like a bit of engineered serendipity?

The magic resides in your data. Once you unlock the magic, you can achieve unparalleled customer experience with data-driven marketing.

So, what are you doing with your available data?

Most marketers use only a portion of their customer data, leaving valuable insights trapped in silos and unavailable to drive business transformation.In fact, according to the 2013 Teradata Data-Driven Marketing Survey:

  • Only 18% of marketers say they have a single view of their customers
  • Almost half of all marketers surveyed feel data is the most underutilized asset within their respective organizations
  • 78% of marketers feel pressure to become more data-driven

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses – and exceeded expectations – by creating insight-driven, omni-channel customer experiences.


Featured Speaker:



Darrel Kammeyer, Executive Director of Marketing Solutions, Teradata Solutions

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

Translation Blunders and Wonders: How Global Brands Get Lost and Found in Translation

Translation Blunders and Wonders: How Global Brands Get ...

In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.

Privacy & Big Data Overload!

Privacy & Big Data Overload!

Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.