Delivered

Share this article:

What's in our mailbox this month: Nonprofit

Trashbin

A lack of any calls to action sends this Smithsonian mailer straight to the recycling pile. Inside it only gets worse, as the Washington, DC, institution offers a “senior” discount to the 31-year-old resident.


Passing Grade

New York's Citymeals-on-Wheels charity's use of variable data printing adds appeal to a plain envelope. It would have improved the piece by using the fun Thanksgiving imagery from the inside on the outside too.


Right Track

The colors and smiling faces of this Susan G. Komen Race for the Cure trifold got us thinking about breaking out the running shoes. The inside form is crowded but a race day schedule and map kept our interest.









Bright Idea

A plain No. 10 envelope often seems the hallmark of nonprofit mail, but Amnesty International steps it up with a multidimensional piece, free gift and a clear call to donate on the inside.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your ...

Direct mail is far from obsolete, and investing in it could save the USPS.