Delivered: Tourism emails

Share this article:

What's in our mailbox this month: Tourism emails



While Texas Tourism's photo is shot in a softly-lit magic hour when even a back-alley dumpster seems majestic, the email lacks information and details about Texas's unique charms..

 



 











France Tourism Development Agency
embeds its Facebook page into its email. How meta. It seems the email's purpose is to drive “likes” instead of enticing visitors to book travel.








 



Despite Hawaii Visitors and Convention Bureau's scenic attractions—from surfing to hiking—the information in its email is limited, focusing too narrowly on volcanoes.















Colorado Tourism Office's email is a breath of fresh, mountain air. Besides numerous deals, the campaign highlights various activities with links to slideshows and planning tips.












Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; children's e-commerce emails; and outdoor furniture/entertaining; automobiles.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.