Delivered: Tourism emails

What's in our mailbox this month: Tourism emails

While Texas Tourism's photo is shot in a softly-lit magic hour when even a back-alley dumpster seems majestic, the email lacks information and details about Texas's unique charms..

France Tourism Development Agency embeds its Facebook page into its email. How meta. It seems the email's purpose is to drive “likes” instead of enticing visitors to book travel.

 



Despite Hawaii Visitors and Convention Bureau's scenic attractions—from surfing to hiking—the information in its email is limited, focusing too narrowly on volcanoes.

Colorado Tourism Office's email is a breath of fresh, mountain air. Besides numerous deals, the campaign highlights various activities with links to slideshows and planning tips.












Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; children's e-commerce emails; and outdoor furniture/entertaining; automobiles.