Delivered: Insurance Mailers

Share this article:

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.



Personally addressed and elegant, AARP's mailer certainly carries no deductible. A six-page, letter-sized pamphlet reads like a proposal, not a promotion, and lays out coverage options and details in an easy-to-read format. And the slightly oversized envelop looks more like serious business rather than a promotional offer. The included S.A.S.E. encourages recipients to respond.

 

Transamerica's piece is nothing to write off. The front is a large photo of two people happily perusing paperwork along with the news that life insurance can be purchased for as low as $15 per month—a simple design that speaks volumes. The reverse side is well done, too; all the pertinent information is covered in large, bulleted text that keeps wordiness from being a liability.

 

State Farm kept it simple with its mailer. It uses the recipient's birth month as a relevant in to offer a life insurance policy, so the front boasts a calendar image zoomed in on fall months with November circled in red. The reverse side gives a brief overview of the policy and includes a personally addressed note. The mailer is designed to be “from” the recipient's local agent, faux signature included.

 

Allstate's mailer has an uninsurable risk. The front includes a “bonus!” button that's a bit too similar to Staples “Easy” button, and uses a mock $5,000 check made out to “Your Name Here,”—a missed opportunity for relevance considering that the piece is personally addressed. The reverse is text-heavy with two bulleted lists and a large, all-cap headline all competing for attention.

 





Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.