What's in our mailbox this month: Holiday catalogs
Trashbin
Although Heifer International is a worthy cause against poverty, its gift catalog lacks strong creative appeal. It provides little explanation of an offer inside for a free “honor card.”
Passing Grade
The Children's Place's holiday catalog features coupons for 20% off all purchases. However, its “limited time special pricing” offer is hardly noticeable in small typeface on the cover.
Right Track
The Macy's catalog brews up holiday cheer with tear-off coupons for 10% off select sale and clearance items for the home, and free shipping on $99 online orders.
Bright Idea
Reminiscent of a fashion magazine, the 85th edition of Neiman Marcus' Christmas Book features glam photos of winter merchandise and promotes its Facebook, Twitter and blog.