Delivered: Fitness Postcards

Share this article:
What's in our mailbox this month: fitness postcards.

Retro Fitness' one-year anniversary invitation to join its gym for $1 is attention-grabbing and bright, but the lack of photos of the facility may not do much to draw prospective members.



Fitness classes, childcare services, and children's swim lessons at American Woman Fitness Centers are well highlighted in various photos of this women's-only health club.


Union's United Taekwondo Academy's dark, lackluster mail piece promotes a family-friendly workout program with a “free uniform,” but it fails to inspire joining to get the benefits.

A simple, straightforward, and sporty approach targeting people who hate going to the gym alone works for Bally Total Fitness by offering a free 30-day membership for a friend.

Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; music and performance series in New York.

Share this article:

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to by June 30 ...