Delivered: Birthday Greetings

Share this article:
What's in our mailbox this month: birthday greetings






Customers with a Victoria's Secret Angel card receive a birthday email and mailer with a calendar of store events and promos on the back for $10 off their next purchase.


 


 







Loyal Macy's shoppers receive a birthday wish with a $10 off card, while Anthropologie and DSW shoppers receive birthday postcards for 15% and $5 off respectively in-store or online.






 










 “let us help you celebrate...” suggests White House Black Market's birthday postcard, which is supplemented with an email, for $10 off an online or in-store purchase.


 

 

   





Godiva
chocolatier delivers a $10 birthday gift email redeemable at any one of their boutiques or online with the message to “Treat yourself to something special.”











Check out what else has been hitting our mailboxes: men's apparel catalogs; b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; music and performance series in New York; airline emails.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.