What's in our mailbox this month: Automobiles
Though Hyundai's eye-popping booklet features an “As Seen on TV” unclaimed vehicle event with a key fastened on the back, images of vehicles are eclipsed by loud graphics.
Toyota's mailer, filled with deals on parts and services for maintenance checkups, is targeted at families who are featured in photos enjoying the summer season with “peace of mind.”
The straight-to-the point “$500 Trade-up Special” to purchase or lease from Volkswagen is clearly showcased to recipients who are looking to swap in their car for a brand new VW.
Honda's direct mail piece has everything its competitors offer and more. Maintenance coupons, lease deals, and information on each car are featured in a vivid fold-out poster.
Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; children's e-commerce emails; and outdoor furniture/entertaining.