Delivered: Automobiles

Share this article:

What's in our mailbox this month: Automobiles



Though Hyundai's eye-popping booklet features an “As Seen on TV” unclaimed vehicle event with a key fastened on the back, images of vehicles are eclipsed by loud graphics.

 



 


Toyota's mailer, filled with deals on parts and services for maintenance checkups, is targeted at families who are featured in photos enjoying the summer season with “peace of mind.”








 

 



The straight-to-the point “$500 Trade-up Special” to purchase or lease from Volkswagen is clearly showcased to recipients who are looking to swap in their car for a brand new VW.













Honda's direct mail piece has everything its competitors offer and more. Maintenance coupons, lease deals, and information on each car are featured in a vivid fold-out poster.












Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; children's e-commerce emails; and outdoor furniture/entertaining.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...