Deliverability
Internet Shutdowns Threaten International Marketing
January 04, 2017Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.
Postal Service Sends Its Holiday Card Early
November 19, 2015What it wants for Christmas is a bigger chunk of the package and shipping business, which it makes plain in a new direct mail campaign.
Walmart Joins the Drone Generation
October 27, 2015It applies for a flight exemption from the FAA, intending to use drones to monitor its distribution network as well as to deliver packages.
The Effects of Dirty Email Data
October 13, 2015Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
We've Got Our ISPs on You
October 01, 2015The current, complex, yet straightforward state of email deliverability
Alibaba to Buy a Piece of China's Top Electronics Chain
August 10, 2015Its 20% stake in Suning will give it access to 1,700 same-day delivery stations.
Four Ways to Make Email Work at Any Age
June 24, 2014RetirementJobs.com proves that email is a seasoned, but sound channel.
Lyris Aims for New Deliverability Standard With Upgrade
May 14, 2014Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
Balancing Engagement With Privacy Is a Juggling Act
February 03, 2014Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
Emailing in Synch With the Customer Lifecyle
October 01, 2013Why are more email marketers aligning their campaigns with customer lifecycles? Two reasons: customer experience and deliverability.
2013 Essential Guide to Email Marketing
October 01, 2013The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Hot List: Four ways to optimize email performance
October 01, 2012Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.
Data clicks for email deliverability
September 28, 2012Ultimately, dealing with email marketing deliverability is a data management challenge.
Adapting to ever-changing anti-spam policies
August 28, 2012Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today.
Delivered: 6-by-9 inch direct mail
March 01, 2012What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears.
Why direct mail marketing still matters in the digital age
January 01, 2012Direct mail was once the darling of savvy marketers, but with the rise of social media and email marketing, the tactic is often overlooked for something sexier. It's truly a shame, because direct mail is still an exciting tool for acquiring customers, and it has its place in the modern marketing mix.
Q&A: Brian Giese, CEO of True Influence
November 29, 2011Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.
AllPosters.com masters deliverability with its Gmail users and bypasses spam folder
November 01, 2011Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
Examine KPI activity to test, refine tactics, restrategize
September 01, 2011Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
To cloud or not to cloud: an email marketing perspective
September 01, 2011It used to be that IT outsourcing was for small businesses without the resources to maintain their own hardware and staff. Not anymore.
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Relive the 2017 Marketing Hall of Femme
