Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.
What it wants for Christmas is a bigger chunk of the package and shipping business, which it makes plain in a new direct mail campaign.
It applies for a flight exemption from the FAA, intending to use drones to monitor its distribution network as well as to deliver packages.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
The current, complex, yet straightforward state of email deliverability
Its 20% stake in Suning will give it access to 1,700 same-day delivery stations.
RetirementJobs.com proves that email is a seasoned, but sound channel.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
Why are more email marketers aligning their campaigns with customer lifecycles? Two reasons: customer experience and deliverability.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.
Ultimately, dealing with email marketing deliverability is a data management challenge.
Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today.
What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears.
Direct mail was once the darling of savvy marketers, but with the rise of social media and email marketing, the tactic is often overlooked for something sexier. It's truly a shame, because direct mail is still an exciting tool for acquiring customers, and it has its place in the modern marketing mix.
Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.
Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
It used to be that IT outsourcing was for small businesses without the resources to maintain their own hardware and staff. Not anymore.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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