Deliverability

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Emailing in Synch With the Customer Lifecyle

Emailing in Synch With the Customer Lifecyle

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Why are more email marketers aligning their campaigns with customer lifecycles? Two reasons: customer experience and deliverability.

2013 Essential Guide to Email Marketing

2013 Essential Guide to Email Marketing

The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.

Hot List: Four ways to optimize email performance

Hot List: Four ways to optimize email performance

Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.

Data clicks for email deliverability

Data clicks for email deliverability

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Ultimately, dealing with email marketing deliverability is a data management challenge.

Adapting to ever-changing anti-spam policies

Adapting to ever-changing anti-spam policies

Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today.

Delivered: 6-by-9 inch direct mail

Delivered: 6-by-9 inch direct mail

What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears.

Why direct mail marketing still matters in the digital age

Why direct mail marketing still matters in the digital age

Direct mail was once the darling of savvy marketers, but with the rise of social media and email marketing, the tactic is often overlooked for something sexier. It's truly a shame, because direct mail is still an exciting tool for acquiring customers, and it has its place in the modern marketing mix.

Q&A: Brian Giese, CEO of True Influence

Q&A: Brian Giese, CEO of True Influence

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Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

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Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.

Examine KPI activity to test, refine tactics, restrategize

Examine KPI activity to test, refine tactics, restrategize

Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.

To cloud or not to cloud: an email marketing perspective

To cloud or not to cloud: an email marketing perspective

It used to be that IT outsourcing was for small businesses without the resources to maintain their own hardware and staff. Not anymore.

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