Delia's direct sales revenue drops 10.7% in Q1

Share this article:

Multichannel retailer Delia's saw a 4.1% year-over-year decrease in total first-quarter revenue to $50 million. Its direct segment revenue dropped 10.7% from the year prior to $24 million for Q1. Retail sales dropped 3% to $26 million.

The company's net loss in the first quarter was $5.6 million. Last year, the retailer saw a $3.6 million net loss in the quarter.

Delia's Q1 earnings were “disappointing,” said CEO Walter Killough in an earnings statement. However, he added that the results were expected.

However, Killough, who replaced Robert Bernard earlier this month, was optimistic about the company's revenue potential for the rest of the year.

“We expect the initiatives we are implementing across both our retail and direct segments will result in improved performance in the back half of the year and provide for a stronger business model long-term,” he added.

A Delia's representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.