Del Taco Keeps Big Man Creative
Mexican restaurant chain Del Taco Inc. retained its ties with Big Man Creative Inc., Laguna Hills, CA, for another year.The agency has worked on Del Taco's Web site for three years. The site at www.deltaco.com offers entertainment and information.
Big Man's relationship with Del Taco, Lake Forest, CA, extends to other interactive areas. The agency recently supported Del Taco's title sponsorship of USHRA's Monster Jam events in six Western states. This included a 90-second Web movie in which one monster truck demolishes another.
Privately held, Del Taco owns or operates more than 425 Mexican quick-service restaurants nationwide. It is the No. 2 Mexican restaurant chain, offering Mexican entrees as well as an American menu of double cheeseburgers, shakes and crinkle-cut fries. Meals are served inside or via drive-thru.
