Direct Line Blog

Del Taco calls consumers into the ring

Share this article:
Put up your dukes...Del Taco is running a new campaign that challenges consumers in California, Arizona and Nevada to come into the ring with some famous sports stars. The campaign, called the Bold Challenges sweepstakes, calls consumers to challenge the sports champion of their choice to a match. Participants can pick from five different athletes to compete including  Luc Robitaille, Tito Ortiz, Matt Kenseth, Sugar Ray Leonard and Annie Duke. Participants can sign up online or on the mobile phone by texting the champion’s name to 34343, as well as in person at the San Manual Indian Bingo & Casino. The challenge runs July 29-Aug 28th.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

Getting in on the Conversation

Getting in on the Conversation

It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.