Del Monte Taps Agency.com as Interactive AOR

Share this article:
Del Monte Food Co. named Agency.com, San Francisco, as its interactive agency of record to strengthen relationships with consumers. The Omnicom Group Inc.-owned agency will offer Web site development, online marketing and digital strategy for 20 Del Monte food brands including Del Monte, StarKist, College Inn, 9Lives, Kibbles 'n Bits and Pup-Peroni.


Agency.com will work with other Del Monte general agencies to offer an integrated marketing message to consumers. Del Monte considers the Internet a platform to communicate with consumers, reinforce brand messages and push traffic to individual brand Web sites.


Meanwhile, David Eastman has been named worldwide CEO of Agency.com, New York. He was managing director of Agency.com in London. Dave Johnson was appointed president of Agency.com North America, a step up from managing partner at the agency's Chicago office. Agency.com cofounder Chan Suh retains his title of chairman.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.