Del Monte Enters E-Commerce With Fruits.com

Share this article:
Fresh Del Monte Produce Inc. yesterday launched its first e-commerce site, Fruits.com, which offers fruit baskets, pineapples and onions.


Pricing for the baskets, which also include various snack items, ranges from $9.99 to $89.99. Customized greeting cards can be added to the packages.


Orders also can be made through an 800 number listed on the site. The site allows customers to track their orders.


Del Monte, Coral Gables, FL, a 108-year-old firm, will fulfill its own orders through a back-end system it developed that ensures the fruit orders will be received fresh, the company said.


In addition, Fruits.com offers links to health and lifestyle pages at FreshDelMonte.com -- the company's content/promotions site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.