Deja.com Signs Deals for Reviews
ZDNet will provide Deja.com with reviews of consumer electronics; RollingStone.com and Billboard Online will provide music reviews, and Salon.com book and movie reviews.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.