Deja.com Signs Deals for Reviews
ZDNet will provide Deja.com with reviews of consumer electronics; RollingStone.com and Billboard Online will provide music reviews, and Salon.com book and movie reviews.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.