Defunct Petopia.com Withdraws $100M IPO

Petopia.com Inc., a San Francisco retailer of pet supplies whose assets were recently bought by PETCO Animal Supplies Inc., shelved plans on Friday for a $100 million initial public offering.


The online retailer said in a filing to the Securities and Exchange Commission that it had sold most of its assets and was no longer conducting business under its own name. This also voids a Nasdaq listing under the PTOP symbol.


Petopia, which began in July 1999, intended to use the proceeds of the IPO to repay a $2 million debt and for marketing expansion, brand-building pushes and other corporate purposes.


CIBC World Markets, SG Cowen and Wit Soundview were handling the planned IPO.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

You Can Run, but You Can't Hide From Authenticity

You Can Run, but You Can't Hide From ...

SALT and SS+K created a horror film to address student debt. See how—if you dare!

Hope Springs Eternal for CMOs and CIOs

Hope Springs Eternal for CMOs and CIOs

A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.