Deeplinking

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

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Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

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Responsive design is but one of many features experts say are essential to successful mobile marketing.

Mobile Platforms Collaborate on Deeplinking Guide

Mobile Platforms Collaborate on Deeplinking Guide

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Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...