Dee Hall, Draftfcb Chicago,

Dee Hall is the EVP of integration, Draftfcb Chicago. She can be reached at dee.hall@draftfcb.com.

Most Recent Articles by Dee Hall, Draftfcb Chicago,

Collaborating across channels

Collaborating across channels

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Being a holistic practitioner is a state of mind. It's a way of thinking, behaving and reacting. It is the innate ability to wear many different hats and feel equally com­fortable in them all. For those of you that have not been born with the ability to think holistically, worry not. It can be learned. All that is needed is the courage to be part of something bigger than a specific discipline and the comfort level to step outside an area of expertise

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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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