Dee Hall, Draftfcb Chicago,

Dee Hall is the EVP of integration, Draftfcb Chicago. She can be reached at dee.hall@draftfcb.com.

Most Recent Articles by Dee Hall, Draftfcb Chicago,

Collaborating across channels

Collaborating across channels

Being a holistic practitioner is a state of mind. It's a way of thinking, behaving and reacting. It is the innate ability to wear many different hats and feel equally com­fortable in them all. For those of you that have not been born with the ability to think holistically, worry not. It can be learned. All that is needed is the courage to be part of something bigger than a specific discipline and the comfort level to step outside an area of expertise

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.