Direct Line Blog

Debaters wanted

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DM News wants you - the industry expert - to make a case for your views on DM issues. We are looking for experienced executives to choose a side and defend their position for upcoming Gloves Off debates.Where do you stand on:

Long copy vs. Short copy on traditional mailers?

In-house vs. Outsource teleservices staffing?

Single-brand loyalty vs. Choose-your-own reward programs?

Better yet, what's the latest issue that's getting talked about around the coffee pot in your office? Do you have a long-standing difference of opinion with a colleague or co-worker.Send me a note at cara.wood@dmnews.com if you've got a topic of contention, name your contender and 'slug it out' on our pages.

--Posted by Cara Wood
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