Debaters wanted

Share this article:
DM News wants you - the industry expert - to make a case for your views on DM issues. We are looking for experienced executives to choose a side and defend their position for upcoming Gloves Off debates.Where do you stand on:

Long copy vs. Short copy on traditional mailers?

In-house vs. Outsource teleservices staffing?

Single-brand loyalty vs. Choose-your-own reward programs?

Better yet, what's the latest issue that's getting talked about around the coffee pot in your office? Do you have a long-standing difference of opinion with a colleague or co-worker.Send me a note at cara.wood@dmnews.com if you've got a topic of contention, name your contender and 'slug it out' on our pages.

--Posted by Cara Wood
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.