Death Knell for Dellmarketplace.com

Share this article:
After just four months, Dell Computer has shut down Dellmarketplace.com.


A lack of customers was cited as the primary reason for eliminating the Web site, which had been tailored toward small businesses.


"The BTB exchange market is in the early stages," said company spokesman Ken Bissell, who declined to disclose sales figures for the doomed Dell venture. "It's a paradigm shift for companies to buy and sell goods over e-marketplaces."


Another factor that could have contributed to the company's decision was the inability to attract a large stable of suppliers. Dell had only signed vendors Motorola, Pitney Bowes and 3M during the four months.


"It proved to be a distraction from Dell's main focus, which is selling Dell products," said Tim Clark, an analyst at Jupiter Research, New York.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.