Steve Mitzel, SVP and GM of shared mail at Valassis, discusses its new deal with the USPS and gives his thoughts on the newspaper industry's complaints.
Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.