Deals

New School Couponing: Buyer (and Marketer) Beware

New School Couponing: Buyer (and Marketer) Beware

The daily deal extravaganza may have finally met a plateau, but online coupons are still alive and (sometimes) well.

Delivered: Cruise Line Emails

Delivered: Cruise Line Emails

What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.

Valassis, the USPS, and the fired-up newspaper industry

Valassis, the USPS, and the fired-up newspaper industry

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Steve Mitzel, SVP and GM of shared mail at Valassis, discusses its new deal with the USPS and gives his thoughts on the newspaper industry's complaints.

Offerpop launches Facebook Timeline apps for marketers

Offerpop launches Facebook Timeline apps for marketers

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Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.