The daily deal extravaganza may have finally met a plateau, but online coupons are still alive and (sometimes) well.
What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.
Steve Mitzel, SVP and GM of shared mail at Valassis, discusses its new deal with the USPS and gives his thoughts on the newspaper industry's complaints.
Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.