Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media.
Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource.
Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23.
Google has led several technology industry giants, including Facebook, Amazon.com and AT&T, into the daily deals sector in recent weeks to challenge Groupon and LivingSocial in the $1.25 billion deals market.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.