Deal Creates Marketing Opportunities for Keyword Searches

Share this article:
B2BWorks, Chicago, announced yesterday that it will offer premium keyword search marketing opportunities to the business-to-business marketplace as the result of an agreement with Northern Light.


As a result of the deal B2BWorks can sell keyword-based marketing across the Northern Light search engine.


The marketing opportunities include key word text links, banners and skyscraper advertisements alongside search results relevant to the marketer, in addition to subject category and run-of-site options.


B2BWorks, a BTB online marketing and media services company, offers a network of more than 500 premium BTB Web sites that span the top business sectors. In addition, it also provides a full suite of BTB marketing products and services including banners and microsites, permission e-mail marketing, e-mail newsletter sponsorships, lead generation tools, custom research, comprehensive campaign reporting, strategic consulting, privately branded ad-serving solutions and creative services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.