Deal Creates Marketing Opportunities for Keyword Searches

Share this article:
B2BWorks, Chicago, announced yesterday that it will offer premium keyword search marketing opportunities to the business-to-business marketplace as the result of an agreement with Northern Light.


As a result of the deal B2BWorks can sell keyword-based marketing across the Northern Light search engine.


The marketing opportunities include key word text links, banners and skyscraper advertisements alongside search results relevant to the marketer, in addition to subject category and run-of-site options.


B2BWorks, a BTB online marketing and media services company, offers a network of more than 500 premium BTB Web sites that span the top business sectors. In addition, it also provides a full suite of BTB marketing products and services including banners and microsites, permission e-mail marketing, e-mail newsletter sponsorships, lead generation tools, custom research, comprehensive campaign reporting, strategic consulting, privately branded ad-serving solutions and creative services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches