DDB named AOR for Soyjoy

Share this article:

DDB Worldwide in San Francisco has been named agency of record for Pharmavite's Soyjoy snack bars.

Soyjoy is an all-natural snack made with whole soy and real fruit. DDB will manage all of the brand's marketing activity with the exception of PR, which is being handled by Porter Novelli. Tribal DDB will be involved on the digital side.

DDB will begin immediately creating and executing a multimedia advertising campaign for the product.

"DDB demonstrated great expertise and passion in the food and nutrition arena that came through in their strategy and creative work," said Gary Kuchta, CMO for Pharmavite, in a statement. "We are excited about the partnership and confident it will help us take SOYJOY to the next level."

DDB is part of media conglomerate Omnicom Group.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.