DDB named AOR for Soyjoy

DDB Worldwide in San Francisco has been named agency of record for Pharmavite's Soyjoy snack bars.

Soyjoy is an all-natural snack made with whole soy and real fruit. DDB will manage all of the brand's marketing activity with the exception of PR, which is being handled by Porter Novelli. Tribal DDB will be involved on the digital side.

DDB will begin immediately creating and executing a multimedia advertising campaign for the product.

"DDB demonstrated great expertise and passion in the food and nutrition arena that came through in their strategy and creative work," said Gary Kuchta, CMO for Pharmavite, in a statement. "We are excited about the partnership and confident it will help us take SOYJOY to the next level."

DDB is part of media conglomerate Omnicom Group.