Eager to establish mail as an integrated marketing channel, the Postal Service will introduce digital mail to New York in October. VP of Innovation and New Products Gary Reblin shares the details.
The Postal Service's chief regulator hopes for financial solvency for the troubled agency, stability of service for rate-payers, and co-operation among a new set of leaders in Washington to effect the changes that can achieve it.
The Postal Service's chief techie discusses the IMb, flats sequencing, and mail's further integration with digital marketing methods.
The association's VP of state affairs takes us behind the scenes of DMA v. Brohl and tells how the case could impact every American's right to redress in federal court.
USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.
Experienced DC insider Peggy Hudson shares insights on the key issues that will face her as DMA's new SVP of government affairs.
The DPGM talks about the chances a 4.3% exigent rate increase will take effect, and what mailers can do to forestall it.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...