Eager to establish mail as an integrated marketing channel, the Postal Service will introduce digital mail to New York in October. VP of Innovation and New Products Gary Reblin shares the details.
The Postal Service's chief regulator hopes for financial solvency for the troubled agency, stability of service for rate-payers, and co-operation among a new set of leaders in Washington to effect the changes that can achieve it.
The Postal Service's chief techie discusses the IMb, flats sequencing, and mail's further integration with digital marketing methods.
The association's VP of state affairs takes us behind the scenes of DMA v. Brohl and tells how the case could impact every American's right to redress in federal court.
The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session.
Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.
- RELATED TOPICS
- Direct Mail Postal
Long-time Washington hand Joe Schick on why it's of the utmost importance for bulk mailers to bring their influence to bear in Washington.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.
USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.