DC Direct

Direct Marketing News gets to the heart of regulatory matters in one-on-one discussions with policymakers and stakeholders in postal, privacy, and other sensitive issues of concern to direct marketers.

Sorting Out the Mail with Hamilton Davison

Sorting Out the Mail with Hamilton Davison

The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.

Talking Innovation With the USPS CMO

Talking Innovation With the USPS CMO

Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.

What's New From the Postal Service in 2014?

What's New From the Postal Service in 2014?

USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.

Meet Peggy Hudson, DMA's Woman in Washington

Meet Peggy Hudson, DMA's Woman in Washington

Experienced DC insider Peggy Hudson shares insights on the key issues that will face her as DMA's new SVP of government affairs.

Talking Exigency With the Deputy Postmaster General

Talking Exigency With the Deputy Postmaster General

The DPGM talks about the chances a 4.3% exigent rate increase will take effect, and what mailers can do to forestall it.

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Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.