Direct Marketing News gets to the heart of regulatory matters in one-on-one discussions with policymakers and stakeholders in postal, privacy, and other sensitive issues of concern to direct marketers.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.
USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.
Experienced DC insider Peggy Hudson shares insights on the key issues that will face her as DMA's new SVP of government affairs.
The DPGM talks about the chances a 4.3% exigent rate increase will take effect, and what mailers can do to forestall it.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.