D&B, Acxiom Expand Data-Sharing Agreement

Share this article:
Acxiom Corp. and Dun & Bradstreet have expanded a 1999 agreement in which Acxiom used marketing information from D&B's business databases with its own data, the two companies said yesterday.


The 1999 agreement also let D&B expand its database by including Acxiom's data on small businesses and use Acxiom's consumer data and data-linkage technologies.


Terms of the expanded agreement include:


• Acxiom's AbiliTec Customer Data Integration software now will deliver D&B D-U-N-S Numbers directly from this platform. The D&B D-U-N-S Number is a unique, nine-digit identification sequence that provides identifiers of single business entities, while linking corporate structures.


• D&B will sell Acxiom's AbiliTec software to its global business marketing information clients.


• Acxiom will provide D&B global business information as part of its AbiliTec-driven CDI solution.


• D&B will sell Acxiom's InfoBase consumer data products globally. Acxiom will sell D&B's business marketing data products globally.


The companies said a key part of the alliance involves the ability to deliver the D&B D-U-N-S Number through AbiliTec. This, they said, will let customers identify and market to businesses at the most granular level -- at their multiple and most remote business sites.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.