DazMedia opens West Coast social media practice

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DazMedia, a digital agency whose clients include Bayer, has opened a Los Angeles office specializing in social media.

Phillip DeLong, a social media veteran who also has worked at The Gartner Group and Agency.com, will head the division, which is located in Beverly Hills, CA. The office will concentrate on social media, social networking applications, strategic planning, media buying and online marketing campaigns.

Daz Connell, CEO of the Hackensack, NJ-based agency, said that the company decided to open the practice on the West Coast to serve client demand.

"We recognize that there is a major demand for [social media services]," he explained. We've been working in that space for a few years, so we think we have a leg up in terms of experience, and adding Phil, a pioneer in this space, gives us an advantage as well."

Connell said that the agency expects to announce some clients for the new practice in the next 30 days.

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