Day-Timers Mails Personalized Catalog

Share this article:
Day-Timers sent out a personalized fall product catalog earlier this month to 3 million current and prospective customers based on the success of an initial test earlier this year. The spring catalog introduced the personalized "It's All About You" campaign and saw a "big lift in response rates," according to the company. The catalogs feature customized information; personalized sample planner pages can be customized to include specific date reminders for individual customers for events such as birthdays and family reunions.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.