May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Infographic: CMOs and CIOs Fight for Customer Centricity

Multichannel Is Perrigo's Marketing Cure

40 Under 40: 2013 Call For Entries Now Open!

Carol Krol, Senior Editor

October 25, 1999

Day-Timers Mails Personalized Catalog

Day-Timers sent out a personalized fall product catalog earlier this month to 3 million current and prospective customers based on the success of an initial test earlier this year. The spring catalog introduced the personalized "It's All About You" campaign and saw a "big lift in response rates," according to the company. The catalogs feature customized information; personalized sample planner pages can be customized to include specific date reminders for individual customers for events such as birthdays and family reunions.