Most Recent Articles by David Williams, Merkle Inc.,
Database marketing (DBM) is quickly evolving in relevance from a direct marketing tactic to an enterprise-level business process and strategy that delivers improved marketing ROI. Only a few years ago, most organizations did not have a global leader of DBM and most database marketers did not even have direct access to the CMO. Now, CMOs and key executives are recognizing the true value of DBM across the organization. (This article appears in the 2008 edition of the Essential Guide to Lists, Database Marketing and Data Services.)
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...