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David Ward

 
David Ward is a freelance writer for DM News. Send related story ideas or press releases to news@dmnews.com.
 

Recent Articles

Sell through a slump

March 24, 2008

Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.
 

Not business as usual

March 24, 2008

Insurance heavyweight AXA Equitable already had a can't-miss mascot, but an integrated b-to-b campaign made targets take even more notice.
 

Credible campaigns

March 10, 2008

Credit card, bank and other financial services companies face a shrinking prospect pool, so they must find the right ways to connect with their targets.
 

Window of opportunity

January 21, 2008

For companies using expectant mother lists, building relationships quickly is essential for campaign success.
 
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