Reviews and ratings help consumers communicate and marketers build brands, David Ward reports.

Insert media can be a cost-effective way to promote across brands, David Ward reports.

After several years of marveling at the wonders of social media as a cost-effective tool for driving buzz around a brand, companies are now realizing that all that consumer-generated online chatter can be a double-edged sword.

To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward explores this revved-up trend.

If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. That's one of the things that can happen on Stagecoach Island, a private virtual world created by financial services com­pany Wells Fargo to teach basic financial skills to the age 14-24 demographic.

A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.

Generating qualified leads is the core business of most b-to-b marketers. David Ward explores why finding the right ones needn't be an arduous chore.

Moms and dads — especially those with babies or preschoolers — are a marketer's dream, because they actively seek out advice and information.

Offline marketing channels have long been key elements of campaign messaging and fundraising - but online efforts are finally taking center stage.

Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.