David Ward

David Ward is a freelance writer for DM News. Send related story ideas or press releases to news@dmnews.com.

Most Recent Articles by David Ward

Searching the net for ROI

Searching the net for ROI

Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.

Brands compete for app attention

Brands compete for app attention

No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success

TV shows find boost with social networks

Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.

A natural education

A natural education

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.

Omniture acquires Mercado's site search and merchandising business

Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.

More Articles by David Ward

Marketing to gamers

A foodie frenzy

Comments are welcome

Driving awareness

Political influence

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...