David Ward

David Ward is a freelance writer for DM News. Send related story ideas or press releases to news@dmnews.com.

Most Recent Articles by David Ward

Searching the net for ROI

Searching the net for ROI

Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.

Brands compete for app attention

Brands compete for app attention

No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success

TV shows find boost with social networks

Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.

A natural education

A natural education

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.

Omniture acquires Mercado's site search and merchandising business

Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.

More Articles by David Ward

Marketing to gamers

A foodie frenzy

Comments are welcome

Driving awareness

Political influence

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.