David Ward

David Ward is a freelance writer for DM News. Send related story ideas or press releases to news@dmnews.com.

Most Recent Articles by David Ward

Searching the net for ROI

Searching the net for ROI

Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.

Brands compete for app attention

Brands compete for app attention

No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success

TV shows find boost with social networks

Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.

A natural education

A natural education

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.

Omniture acquires Mercado's site search and merchandising business

Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.

More Articles by David Ward

Marketing to gamers

A foodie frenzy

Comments are welcome

Driving awareness

Political influence

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.