David Ward

David Ward is a freelance writer for DM News. Send related story ideas or press releases to news@dmnews.com.

Most Recent Articles by David Ward

Searching the net for ROI

Searching the net for ROI

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Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.

Brands compete for app attention

Brands compete for app attention

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No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success

TV shows find boost with social networks

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Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.

A natural education

A natural education

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Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.

Omniture acquires Mercado's site search and merchandising business

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Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.

More Articles by David Ward

A foodie frenzy

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Driving awareness

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