Most Recent Articles by David Ward
Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.
No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success
Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.
Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.
Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.
More Articles by David Ward
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.