Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.
No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success
Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.
Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.
Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.