Most Recent Articles by David Ward
Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.
No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success
Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.
Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.
Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.
More Articles by David Ward
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...