David Ward

David Ward is a freelance writer for DM News. Send related story ideas or press releases to news@dmnews.com.

Most Recent Articles by David Ward

Searching the net for ROI

Searching the net for ROI

Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.

Brands compete for app attention

Brands compete for app attention

No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success

TV shows find boost with social networks

Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes.

A natural education

A natural education

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.

Omniture acquires Mercado's site search and merchandising business

Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.

More Articles by David Ward

Marketing to gamers

A foodie frenzy

Comments are welcome

Driving awareness

Political influence

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings