When you want to increase campaign response rates and generate more revenues per customer, solutions may be as close as your own customer data file. The challenge is figuring out what data predict which buyers will meet your business objectives. That's why more companies are turning to predictive analytics. By developing predictive models, marketers can realize that lift in response by at least 20% over more traditional list-building methods, such as income-based selection or geographic clustering.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.