Most Recent Articles by David Hadaway, AltairData Resources
When you want to increase campaign response rates and generate more revenues per customer, solutions may be as close as your own customer data file. The challenge is figuring out what data predict which buyers will meet your business objectives. That's why more companies are turning to predictive analytics. By developing predictive models, marketers can realize that lift in response by at least 20% over more traditional list-building methods, such as income-based selection or geographic clustering.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.