Most Recent Articles by David Hadaway, AltairData Resources
When you want to increase campaign response rates and generate more revenues per customer, solutions may be as close as your own customer data file. The challenge is figuring out what data predict which buyers will meet your business objectives. That's why more companies are turning to predictive analytics. By developing predictive models, marketers can realize that lift in response by at least 20% over more traditional list-building methods, such as income-based selection or geographic clustering.
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