According to the American Community Survey, released by the Census Bureau, only 49.7% of Americans (55.2 million people) are married. Just five years ago, the percentage was 52%. The total number of married couples is the highest in history, but that's because of our rapidly expanding population. (This article first appeared in the January 15, 2007, edition of the DMNews Essential Guide to Lists, Database Marketing and Data Services.)
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.