David Bancroft Avrick, Avrick Direct Inc.,

David Bancroft Avrick is president of Avrick Direct Inc., Santa Barbara, CA. Reach him at david@avrick.com.

Most Recent Articles by David Bancroft Avrick, Avrick Direct Inc.,

If you're married, you're in the minority

If you're married, you're in the minority


According to the American Community Survey, released by the Census Bureau, only 49.7% of Americans (55.2 million people) are married. Just five years ago, the percentage was 52%. The total number of married couples is the highest in history, but that's because of our rapidly expanding population. (This article first appeared in the January 15, 2007, edition of the DMNews Essential Guide to Lists, Database Marketing and Data Services.)

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