Most Recent Articles by David Bancroft Avrick, Avrick Direct Inc.,
According to the American Community Survey, released by the Census Bureau, only 49.7% of Americans (55.2 million people) are married. Just five years ago, the percentage was 52%. The total number of married couples is the highest in history, but that's because of our rapidly expanding population. (This article first appeared in the January 15, 2007, edition of the DMNews Essential Guide to Lists, Database Marketing and Data Services.)
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.