According to the American Community Survey, released by the Census Bureau, only 49.7% of Americans (55.2 million people) are married. Just five years ago, the percentage was 52%. The total number of married couples is the highest in history, but that's because of our rapidly expanding population. (This article first appeared in the January 15, 2007, edition of the DMNews Essential Guide to Lists, Database Marketing and Data Services.)
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.