Dave Florence, Martin Agency Win DMEF Awards

Share this article:

The Direct Marketing Educational Foundation will honor David W. Florence with its DMEF Edward N. Mayer Educational Leadership Award and The Martin Agency with its Corporate Leadership Award this October at the DMA06 annual conference in San Francisco.

The DMEF presents the Mayer award to a direct marketer who has helped advance university-level DM education. Nominations are submitted by peers, and the foundation's board of trustees selects the winner.

Mr. Florence is founder and chairman of Direct Media Inc., a mailing list and insert media broker and manager in Greenwich, CT. He has served as a DMEF trustee and as director of the Direct Marketing Association and the Advertising Mail Marketing Association. In 2004, he was elected to the DMA Direct Marketing Hall of Fame.

Past winners include Dick and Mary Cabela, Katie Muldoon, Stephen Polk, Marcus Wilhelm and David Shepard.

Corporate award winner The Martin Agency, Richmond, VA, sponsors The Student Workshop twice a year in which 15 students participate in an agency presentation and client project over 10 days to create an ad campaign. Undergraduate students and professors can participate.

This award honors a company that has made contributions to direct and interactive marketing. It recognizes corporations that offer their employees multiple opportunities for personal and professional improvement.

Past recipients include Acxiom, America Online, Kraft, Experian, Allstate Insurance Co. and R.R. Donnelley.

The DMEF is a nonprofit organization closely related to the DMA. It sponsors a broad range of programs for professors and students.

Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.