Datran Media Teams Up with Microsoft

Share this article:

Database and e-mail marketing firm Datran Media partnered with software giant Microsoft for its e-mail marketing automation StormPost. The aim of the new partnership is to simplify integration for Microsoft.NET customers and round out the existing suite of Datran Media's .NET-based technology for yield management, life cycle marketing and optimization.

StormPost is an e-mail marketing automation system that lets marketers deliver targeted, optimized and measurable e-mail campaigns.

This comes three months after database marketing services firm Datran Media, New York, acquired e-mail service provider Skylist. The Skylist acquisition followed the trend of database marketing firms investing in e-mail services companies like Merkle, Acxiom, Donnelley, Epsilon, Experian and Harte-Hanks.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.