Datran Media customizes e-mail platform for BTB

Share this article:

Datran Media has customized its adLoyalty e-mail platform for business-to-business marketers.

The New York company claims adLoyalty now meets the needs of BTB marketers with a narrow audience and tight media plan requirements. The goal is to help BTB clients communicate better with their customers while increasing retention and boosting long-term loyalty.

"AdLoyalty enables BTB marketers to manage all of their customer re-marketing with a single solution," said Sean O'Neal, chief marketing officer of Datran Media.

"Datran's BTB clients will now have a single platform for managing their customers across the entire lifecycle, from acquisition to retention, cross-selling to third party marketing, [and] advocacy and beyond," he said.

AllBusiness.com Inc., an online resource for small to midsize businesses, is the first BTB company to license adLoyalty.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.