Datran Media acquires Top-Colleges.com

Share this article:

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount.

 

New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.

 

“In challenging economic times, as well as in good ones, education is a constant,” said Alan Laifer, CEO of Datran Media. “This acquisition benefits our clients who are looking for lead generation in the education space.”

 

Top-Colleges.com has spent the last couple of months integrating its systems into the Datran Media backend and is now up and running under its new parent. This integration expands Datran's e-mail and database marketing to include college bound consumers.

 

“The better we can become with lead generation can only help with our other channels,” remarked Laifer.

 

At this point, Top-Colleges is keeping its offices in Salt Lake City, UT, according to Laifer.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.