The Silent Generation - JF Direct Marketing

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The Silent Generation

New manager: JF Direct Marketing Inc.

Previous manager: New to market

List type: Postal

No. of names: 30,000,000 postal

Cost: $80/M mail

Description: This list consists of people aged 65-to-88 years old, sandwiched between the greatest generation and the baby boomers, who are the last generation brought up as "readers" as they continue to subscribe and buy magazines, newspapers, and books.

Selects: Include by hotline, income, ethnic/religion, phones, credit cards, mob's, age, state/SCF/ZIP code, gender, and children

Contact: John Ferrini, JF Direct Marketing Inc., 73 Croton Avenue., Suite 106, Ossining, NY 10562

Phone: 914/762-8633

Fax: 914/762-9247

Email: jfdirect@bestweb.net

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

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