Statlistics gets Ziff Davis Enterprise lists

Share this content:

Ziff Davis Enterprise (ZDE) awarded Statlistics management of its stable of lists, effective January 1. The company's previous list manager was Walter Karl.

“The primary publications we'll be dealing with are Baseline magazine, CIO Insight magazine and eWeek magazine,” said John Papalia, president and CEO of Statlistics.

Papalia added that a goal for his company is to expand usage of the ZDE lists, which include postal and e-mail files. He noted that there are cross-sell opportunities with similar groups of lists under Statlistics' umbrella, including Pennwell, Access Intelligence, Advantix and Canon.

“We're doing some slicing and some dicing and some enhancing, some modifying, updating a lot,” he explained. “We're just making it a lot more responsive, [to] break into some new markets. We're really going to allow ZDE top be a list for all reasons and expand its use.”

These files target the IT audience, he noted.

ZDE could not be immediately reached for comment. Ziff Davis Media — a separate entity from ZDE — files are managed by Worldata.

close

Next Article in Datamine

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here