SMS gets Gevalia Kaffe list

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Specialist Marketing Services has been awarded management of the Gevalia Kaffe files.

Buyers on this file have responded to a trial home delivery offer of two half-pound packages of coffee along with a free stainless steel coffeemaker for an introductory price of $10 to $25. Average age of buyers is 48 and average income is $62,000. The file is 70% female.

The 17 million-plus-universe masterfile is available beginning at $105/M.

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